Governor Richardson's Truancy Prevention Program

Every Day Counts turned out to be the slogan of this intricate campaign aimed at children throughout the entire state to stay in school. Musician and entertainer, Hurrikane 9 was the spokesperson.

Advertising Art Design Studio, Inc. art directed and created the logo, the cartoon of Hurrikane 9, found on the back of Creamland Dairy milk cartons for a month of the campaign. Illustrated all frames of an animated DVD interactive game specifically created for 5th graders, the posters, traveling billboards, bilingual English to Spanish brochures, along with a bilingual website with a chat room.